Why a Google Business Account is Essential for Your Vancouver Business
In today’s digital age, being found online is everything. With over 90% of local searches leading to action (whether it’s a call, a website visit, or an in-person visit), having a Google Business Profile is no longer optional—it’s a must. If your business isn’t listed on Google, you’re missing out on invaluable visibility that can drive customers straight to your door—or your website. Let’s dive into why every Vancouver-based business needs to leverage Google to stand out and grow.
What Is a Google Business Account and Why Should You Care?
Google Business accounts, formerly known as Google My Business (GMB), are the key to enhancing your online presence. These profiles appear in Google Search and Google Maps when someone looks for a business like yours. Whether it’s your address, business hours, reviews, or photos, your Google Business profile shows potential customers these details—in one place. The best part? It’s free!
At Campfire Media, we recently launched our own Google Business profile in April 2025. While we’ve helped numerous clients in the past, we took some time to optimize our own profile and are now reaping the benefits. In less than a month, we’ve earned 11 five-star reviews. The power of Google Business is real—and it’s essential for any Vancouver business that wants to grow.
How Google Influences Local Search Results and Customer Decisions
Studies show that 97% of consumers search online to find local businesses, and 84% of customers trust online reviews as much as personal recommendations. Your Google Business account doesn’t just help you show up in local searches—it helps your potential customers find the most important information they need to make a decision. Whether it’s viewing your latest customer reviews, checking your business hours, or getting directions, your Google Business profile puts your best foot forward and drives action. For Vancouver businesses, maintaining an updated and accurate Google account is essential for staying competitive in a digital-first market.
The Power of Google Reviews: How They Affect Your Reputation and Search Rankings
One of the most influential aspects of your Google Business account is customer reviews. Google uses these reviews to help determine your ranking in search results. Businesses with positive reviews rank higher than those with few or negative reviews. 88% of consumers trust online reviews as much as personal recommendations, which means that having glowing reviews can significantly impact your business. The more positive feedback you get, the more likely you are to show up at the top of local search results. And you shouldn’t just wait for reviews to come in—but we recommend you actively encourage satisfied customers to leave reviews. Also, responding to reviews, both positive and negative, shows that you care about your customers and are engaged in building relationships.
The new Campfire Media Google account, in Vancouver, BC, Canada. We do social media management, and create beautiful photos and videos for businesses and brands.
How to Optimize Your Google Business Profile for Maximum Visibility
To make the most of your Google Business profile, ensure you’re optimizing it with accurate, relevant information. This includes:
Up-to-date business hours—especially during holidays.
High-quality photos of your products, services, or storefront.
Detailed business descriptions that include keywords like “Vancouver business,” “local Vancouver [service/product],” and other search terms related to what you do.
Posting updates and offers—Google now allows businesses to share posts that appear in search results. These can include promotions, events, and new products.
Business categories—Choose categories that best describe your business, which helps you show up in more relevant searches.
By ensuring your profile is fully optimized, you make it easier for potential customers to find you and engage with your business. These steps also signal to Google that your business is active and relevant.
Current Trends: Google Posts and What They Mean for Your Business
Did you know that Google Posts are one of the newest features to hit Google Business profiles? These allow you to share updates, special offers, events, and promotions directly in search results. Think of them as mini-ads right on Google’s main platform—an excellent way to communicate directly with your customers. Google rewards businesses that use this feature with increased visibility, as it signals to the algorithm that your business is active and engaged. This is especially crucial for small businesses in Vancouver trying to stand out in a crowded market.
Why You Should Act Now: The Competitive Advantage of Google Business for Vancouver Businesses
While Google Business profiles are essential, many Vancouver businesses still don’t take full advantage of them. Setting up your profile isn’t enough—you need to actively manage and update it. With the rise of mobile searches and more people relying on Google for all types of information, now is the time to position your business to thrive in 2025. The longer you wait, the more likely your competitors are to claim prime real estate in Google Search and Maps. Make sure your business is showing up and standing out by leveraging every feature Google has to offer.
Final Thoughts: Don’t Let Your Business Get Left Behind
If you're running a business in Vancouver and haven’t set up or fully optimized your Google Business profile, you're missing out. With the rise of mobile searches and the increasing reliance on online reviews, now more than ever, Google is your business's most valuable asset for local visibility and success. Optimize your profile, encourage reviews, and use Google Posts to engage customers. Need help to grow your business on Google? We can help set up your profile and grow it for maximum impact. Contact us today to get started!
Campfire Media is a Vancouver-based digital marketing agency that specializes in social media management, photography, video production, graphic design, website design, and more. If you’re looking to take your business to the next level, we’re currently offering some amazing promos! Check out our prices page for more details, and feel free to message us through our contact page to get started. We’d love to work with you and help elevate your brand.