I’m Ray & it’s nice to meet you!
I’m a digital content creator and digital marketer with a background in video production, photography, graphic design, content writing, copywriting, and social media management. I currently reside in Vancouver, BC, Canada, and I’m actively looking for my next job—contract or permanent—applying worldwide and open to immediate relocation. Please click the video below, where I summarize my 10+ years of experience and walk through my portfolio.
CORE SKILLS (alphabetical order)
AI-Assisted Image and Video Production: 1 year
Brand Strategy, including Logo Design: 10 years
Content Writing and Copywriting: 7 years
Digital Advertising: 2 years
Graphic Design: 8 years
Influencer Marketing: 2 years
Marketing Management and Digital Marketing: 8 years
People Management: 8 years
Photography: 18 years
Project Management: 10 years
Social Media Management: 10 years
Videography and Video Editing: 10 years
YouTube Management: 4 years
Spanning roughly a 10-year period, I have managed numerous social media accounts for businesses and brands.
In past roles and client projects, I developed posting strategies, created and published content, engaged with audiences by responding to comments and DMs, ran contests, and grew follower numbers.
For Rize Bikes, during an 18-month period, I managed their digital marketing and content creation, conducting 150+ photo and video shoots, managing their social media accounts (publishing over 1,500 posts), running Facebook and Instagram ads, and handling social media engagement including comments, DMs, and complaint mitigation. I also managed search engine accounts, led a YouTube influencer campaign, developed graphics, created email campaigns, and published keyword-rich blog posts to boost SEO.
I’m highly experienced in shooting photos, creating video and graphics, and handling all aspects of social media management including comment moderation, giveaways, ads, boosted posts, and DM replies.
I have tons of experience planning and curating social media accounts to elevate them to new levels.
I created the rough Instagram samples below in late 2025 for several companies. The left side shows each brand’s current Instagram feed, while the right side shows my proposed mock-up of how the feed could look under my direction. These samples are intentionally rough, and for two of the three companies I worked with AI to help generate some of the imagery. When designing an Instagram feed, I start with research and then develop a posting sequence that melds with the brand and flows naturally, with highly branded content usually appearing every second post rather than continuously. I believe it’s not enough to simply showcase a product — real people matter because that’s where the connection is (after all, brands are selling to people, not robots).
For my Fresh Slice Pizza concept (below), my idea was to develop an actual mascot that would go around giving samples and gathering responses from the general public. The other 50% of posts could show the pizza being made across their hundreds of locations, replacing flyer-style graphics with smiling faces and telling the full story of the product end to end.
For Nita Lake Lodge (below), my idea was to show guests (or models) in 50% of the posts and share their experience in Whistler, Canada, where Nita Lake Lodge is located. These posts don’t necessarily need to show the hotel for the entire video, but they tie together and circle back to the hotel — in a nutshell, they paint a picture of the experience you might have if you stay at Nita Lake Lodge. The other 50% of posts would be static and showcase the surrounding area, including the world-class Whistler ski resort and majestic views, then subtly incorporate the hotel within some of these posts. Many more hotel images and videos can be hidden within each carousel. In my humble opinion, there’s no need for graphics or flyers here — those can be tucked inside carousel posts if needed, except in special cases.
I’ve shot thousands of corporate and lifestyle photos for business websites and social accounts.
I began experimenting with photography in high school and later, in 2008, bought my first DSLR. That same year, I shot runway collections at Seoul Fashion Week. The following year, I photographed Berlin Fashion Week — and since then, I’ve captured a wide range of events. Over time, I’ve found that my style leans toward documentary, which translates naturally into lifestyle photography for brands and businesses.
“Ray is very creative, vibrant, self-motivated, hard-working, dependable, and trustworthy. He pushed beyond our wildest expectations. I highly recommend Ray for any position he might be applying for.”
I’ve created a wide range of promo videos over the years.
I primarily shoot in 4K using Sony cameras (A7III and A6600) and typically work solo, supported by professional production gear including tripods, lighting equipment, a stabilizer, drones, audio lavalier microphones, and GoPros. This site features approximately 150 videos or video links that showcase my complete, end-to-end production work. Please note that some of these videos are very old (perhaps 8 years) and may not represent my current ability.
When I produce a video, I’m typically responsible for the entire process—from storyboarding, scripting, and writing shot lists, to talent and location scouting, directing, and set design, through to editing, color grading, sound design, graphics, and final delivery. In cases where storyboarding or shot lists are unnecessary, I work more fluidly and adapt in the moment. Examples of this include documentary-style video production, where events are unfolding in real time and my role is to capture the action as it happens, as well as projects where the employer or talent wishes to take a specific creative direction and the ebb and flow of collaboration actively shapes the outcome.
Here are some high-quality TikTok’s and Reels.
I have over eight years of experience editing video in Adobe Premiere Pro and have also worked with iMovie. My editing experience includes rough cuts, pacing and structure, transitions, color grading, sound design, basic motion graphics, and preparing videos for different platforms and ad formats. I also handle graphic overlays and visual elements using Premiere Pro and Photoshop.
A former client filmed approximately 80 videos in this Ad style (below), and I edited the full series.
I’ve produced everything from public and studio video interviews to corporate explainers, podcasts, and AI videos.
Across my work, I’ve written and structured scripts for promotional videos, ads, tutorials, and social content, and I’m comfortable planning videos from concept through execution. In many cases, this includes outlining structure, key messaging, and shot lists. For AI-assisted video production, I have experience creating content using platforms such as Kling, Sora, Creatify, HeyGen and others.
“Ray is a courteous, competent marketing professional. He was a pleasure to work with, and did an outstanding job. I hope to re-hire him for future freelance work and fully support Ray in his endeavors to find a marketing/digital content creation position.”
I’ve produced numerous How-To videos for YouTube, including this one with 380,000+ views, below!
“Ray performed 150+ photo and video shoots to create captivating content for our website and social media accounts. He collaborated with nearly 100 local models and took care of everything for us including sourcing the models, shooting, editing, etc.”
I’ve produced many cool websites including the one you’re visiting, now.
I have many years experience, and have worked with Squarespace, Shopify, WordPress, and have also designed custom HTML sites.
“Ray has been an exceptional addition to our team, consistently delivering remarkable results in the field of digital marketing. I have no doubt that his expertise, creativity, and professionalism will continue to drive success in any future endeavors he pursues.”
I’ve produced numerous blog posts and provided other copywriting & content-writing services.
Click the images (below) to see 75+ examples of my published blog posts and click here to view an additional 50 blog posts I developed and published for Pacific Granite.
I’ve managed digital ads for different companies.
I’ve created and managed digital ads for various companies including Frogbox, Rize Bikes, and Campfire Media.
Instagram carousel for Campfire Media (10-slides)
Crazy flashback — this was me in 2020, when I was the Marketing Manager at Frogbox!
I’ve managed Influencer marketing campaigns, brokering partnerships with YouTube Creators to promote brands on their channels.
I also have experience in logo design, graphic design, branding, creative collaborations, and AI image production.
“Ray created more than 40 promo codes and connected them to various campaigns and partnerships, with the most outstanding being a social promo code (valid for $20 off rental orders). This “social” promo code has been used more than 150x and we can verify this one promo code brought in more than $25,000.00 worth of business, to Frogbox [within an 8-month period].”