How Instagram’s Latest Algorithm Update Is Helping Vancouver Small Businesses Grow
Instagram’s 2024 algorithm update brought major changes to how content is ranked—and that’s good news for small businesses. For years, larger accounts with massive followings dominated the platform, making it tough for smaller brands to get seen. But with this update, Instagram has shifted its recommendation system to create a more level playing field—especially for independent businesses in Vancouver and other local markets.
A New Ranking System That Favors Original Content
Previously, Instagram prioritized posts from accounts with the largest followings. Now, the algorithm highlights original content from creators of all sizes. That means if your content resonates—even if you only have a few hundred followers—it has a real shot at being seen by a much broader audience. This is a major win for small businesses in Vancouver looking to grow on Instagram without spending thousands on ads.
Reposts Get Replaced by the Real Thing
Instagram now identifies and prioritizes original content over reposted versions. If another account shares your content without significantly changing or adding value to it, Instagram will push your original post in its place. Even better: reposts now come with a label and a link back to the original creator. This protects your work and helps ensure local businesses in Vancouver get the credit and visibility they deserve.
Instagram Is Cracking Down on Aggregator Accounts
Aggregator accounts that repost large amounts of unoriginal content are now being deprioritized. If an account reposts more than 10 pieces of content without meaningful edits in 30 days, it gets removed from Instagram’s recommendation system. This is great news for brands that are putting in the effort to create authentic content—especially Vancouver-based businesses trying to stand out in a crowded feed.
What This Means for Vancouver Businesses on Instagram
These changes are giving small businesses across Vancouver a serious edge. Whether you run a café in Mount Pleasant, a boutique in Gastown, or a wellness studio in Kitsilano, your content now has a stronger chance of being discovered—if it’s original, relevant, and consistent.
To make the most of this Instagram algorithm update:
Focus on high-quality, original content that reflects your brand
Avoid mass reposting unless you’re adding clear commentary or creative value
Engage with your audience through captions, comments, and stories
Post consistently (2–3x per week is a solid rhythm for most businesses)
Final Thoughts: Vancouver Brands, This Is Your Moment
Although the update rolled out in 2024, its full impact is still unfolding in 2025. If you’re a Vancouver-based business, this is your chance to grow organically and build a loyal following without relying solely on paid ads. The brands that show up, stay consistent, and speak with authenticity are the ones people follow, trust, and buy from.
Campfire Media is a Vancouver-based digital marketing agency that specializes in social media management, photography, video production, graphic design, website design, and more. If you’re looking to take your business to the next level, we’re currently offering some amazing promos! Check out our prices page for more details, and feel free to message us through our contact page to get started. We’d love to work with you and help elevate your brand.