Instagram NEWS: What Vancouver Businesses Need to Know (June 2025)
What’s NEWS with Instagram this month? June’s updates are all about enhancing the way users share and interact—especially visually and privately. From a new post size format to smarter in-app tools, here’s what matters most for your business this month.
📸 1. Instagram Now Supports 3:4 Photo Posts
Instagram has expanded its support for vertical content by allowing 3:4 aspect ratio uploads in the feed—perfect for phone-shot photos without awkward cropping. This new format sits between square (1:1) and tall (4:5), offering more visual real estate while keeping your grid clean. For Vancouver businesses, it means easier storytelling with more screen space—no design skills needed.
🎬 2. Better In-App Video Editing
Instagram’s native video editor, “Edits,” just got a major upgrade. You can now edit multiple clips at once, use 125 new fonts, and layer in 15 voiceover effects—all inside the app. This is especially useful for local brands trying to create polished Reels without outsourcing. It’s fast, easy, and keeps everything mobile-friendly.
🔐 3. New “Lock and Hide Chat” Feature
A new privacy feature now lets users create hidden conversations within their DMs, protected by passcodes or biometrics. While not business-facing directly, it’s part of the broader shift toward private, trust-based communication. For your business, that means DMs should feel personal, respectful, and responsive.
💬 4. AI Captions & Real-Time Translation
Instagram is rolling out AI-generated captions and live translations for both captions and comments. This is a win for accessibility and for reaching multilingual audiences. Even if your Vancouver business is locally focused, inclusive content builds trust—and improves engagement with a more diverse audience.
🧠 5. The Algorithm Now Prioritizes Meaningful Replies
Instagram continues to prioritize content that sparks real conversations. Comments, shares, and saves carry more weight than likes. Posts that ask questions, tell personal stories, or spark dialogue are far more likely to be shown to more people.
What Vancouver Businesses Should Do Next
Start posting 3:4 photos to make your feed more impactful—especially if you're capturing vertical content on your phone.
Use Instagram’s editing tools to save time while keeping your Reels fresh and engaging.
Think private-first: design Stories and posts that naturally lead to DMs or shares.
Make your content accessible with clear captions and, where relevant, use translated text to reach new audiences.
Post to connect—not just to broadcast. Encourage interaction, not just impressions.
Campfire Media is a Vancouver-based digital marketing agency that specializes in social media management, photography, video production, graphic design, website design, and more. If you’re looking to take your business to the next level, we’re currently offering some amazing promos! Check out our prices page for more details, and feel free to message us through our contact page to get started. We’d love to work with you and help elevate your brand.