Rize Bikes
From 2021 to 2022, Rize Bikes employed part of the Campfire Media team primarily in the role of Digital Marketing Executive. During this period, we managed their digital marketing and content creation, conducting 150+ photo and videoshoots, managing their social media accounts (publishing over 1,500 posts), running Facebook and IG ads, and overseeing social media comments, DMs, as well as search engine account management including complaint mitigation. We also managed a YouTube Influencer campaign, developed graphics, created email campaigns, and published keyword-rich blog posts to boost their SEO.
In 2024, we returned to work with Rize Bikes, and they became a Campfire Media client for a 3-month contract from May 8 to August 8. During these 12 weeks, we published 224 posts on Rize’s Instagram and Facebook accounts, averaging 18.6 posts per week, and grew their Instagram following from 3,162 to 21,400—a 576% increase. We also increased their Facebook following from 5,100 to 11,000, marking 115% growth. Additionally, we built a database of over 100 models, conducted 19 photo and videoshoots, produced more than 2,400 deliverable images, and created 20 post-ready videos. We also expanded their B2B, Affiliate, and YouTube Influencer programs.